JOHN COOK CREATIVE
Newcastle Brown Ale
To celebrate NBA's love for its hometown and announce its sponsorship of Newcastle United, we painted the town, not brown, but black and white, in homage to the Magpies’ iconic strip.
We persuaded the client to secure all the prime poster sites in and around Central Station and St. James’s Park, covering them with big, bold messages that reinforced NBA’s strong ties to the city and its proud heritage.
Cruzcampo
This campaign brings Cruzcampo's “mañana-mañana" mantra of Choose to Cruz to life through thought-provoking, tongue-in-cheek lines and a rather irreverent tone that offers an antidote to today’s ‘get it done yesterday’ world and encourage people to get busy doing nothing.
Theakston Cool Cask
Diageo & Allied Domecq
From introducing Ladies that Lunch to the idea of pimping their coffee and dessert with Baileys, to tapping into the male psyche with the notion that sharing a wee dram is the mark of true friendship. I’ve been reinforcing male and female stereotypes for spirit and liqueur brands for over 20 years.
Tia Lusso Cream Liqueur
Tia Maria Coffee Liqueur
