JOHN cook creative
EY Professional Services: Management, Consulting, Strategy and Financial Advisory.
World Gold Council - Introduce the gold mining initiatives which can help communities in rural parts of the world preparing for and responding to climate change.
WPP Open Platform - Introduce the benefits of a truly integrated workspace.
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Hogarth Intelligent Production Engine - Launch IPE and show how it will make life easier for everyone involved in production.
Bloomberg TV offers in-depth analysis on the world's finance and business markets, allowing its subscribers to make well-informed decisions.We launched the station with thought-provoking imagery rather than data-heavy terminals, to capture the benefit of "being in the know now". We tapped into the the fear of missing out, and reminded people that knowledge is power.
Senaat is probably the biggest corporation you've never heard of. It was founded by the Abu Dhabi Government to ensure the financial future of the region beyond fossil fuels.
Unfortunately, no one knew who they were or what they were involved in. To raise awareness Senaat's important role, we built campaign that introduced their vision and educated the population to the part the company played in people's lives today, and tomorrow.