top of page


Jaguar XE and XF models possessed the same good looks and race pedigree, which posed a problem. Customers couldn't decide between them, and inevitably let their heads decide and chose the cheaper XE.

So we devised a way customers could take their senses for a Test Drive that brought their hearts into the equation; customers wore a heart monitor, which measured their pulse rate as they took both the XE and the XF for a drive, then their readings were fed into a computer and overlaid on the engine readout to demonstrate how each model affected themInevitably, the more responsive (more expensive) XF got their pulses racing and influenced their choice.

Screenshot 2021-01-04 at 14.52.09.png
Screenshot 2021-01-04 at 15.47.59.png

Mercedes-Benz Genuine Parts

Firestone Tyres

Honda Accord

Honda CRV

Screenshot 2021-04-10 at 00.41.05.png
bottom of page