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Canesbalance wanted to inform young women about the symptoms of bacterial vaginosis (BV) and how to treat it. We encouraged them to listen to their bodies.

Oasis Dental Care friendly, affordable, professional dental care and treatments for everyone. Even the prices put smiles on peoples' faces. 

Macleans Toothpaste needed to demonstrate that defence was the best form of attack in the fight against plaque.

Dettol. To highlight the "Dettol Protects" positioning and add a little humour to what is a very generic message in the personal hygiene market, I created a campaign that taps into the charm and nostalgia of ladybird books.

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ConvaTec wanted to celebrate Nurse Week in a way that showed they repsected nurses and understood their work and what drives them. So rather than the usual rainbows and thank yous, we created a campaign which focused on the qualities that define a nurse. The campaign was also used to highlight personal stories of nurses who had gone beyond the call of duty.


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