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JOHN cook creative
Brittany Ferries wanted a campaign which highlighted the level of service and authentic experiences their ferries and holidays offered.
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We used a charming illustrative approach, coupled with evocative copy to create a unique look and feel which fuelled people's imagination and inspired them to go off the beaten track.
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The campaign ran across all touch-points; press, radio and CRM, and inspired the design of everything, from brochures to company reports.
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