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JOHN COOK CREATIVE
Harvey Nichols
HN wanted to celebrate its status as high fashion, not high street. To stand out from the usual haute couture beauty shots in fashion magazines, we created a stylish yet irreverent campaign—one that focused on the elements that inspired the designers' collections.
Mulberry is an iconic lifestyle brand, celebrated for its craftsmanship. To highlight its quintessentially English—yet slightly eccentric—character, we created surreal executions that exuded exclusivity.
And, of course, this approach meant Mulberry didn’t have to sell the stately home to pay for beautiful models.
Evans Love what you see.
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