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JOHN cook creative
Harvey Nichols wanted to celebrate the fact it was high fashion, not high street. To stand out from the usual haute couture beauty shots in the fashion magazines, we created a stylish, irreverent campaign which focused on the elements that inspired the designers' collections.
Mulberry is an iconic lifestyle brand renowned for its craftsmanship. To play on Mulberry's quintessentially, somewhat eccentric Englishness, we created surreal executions, which captured an air of exclusivity, and of course, meant Mulberry didn’t have to sell the stately home to pay for beautiful models.
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Evans Love what you see.
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