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Waitrose is the high-end supermarket on the High Street.To justify their, honestly, quite high-prices, we focused on the provenance of their food, what made it unique, whether it was the charming place it came from, the caring, unique way it was produced or the passionate people who made it. 

These little stories reassured people that they where buying something truly special and understand what Waitrose meant when they said, "Quality Food, Honestly Priced".

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