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JOHN COOK CREATIVE
FAGE Total Greek Yoghurt
To reposition the product as an everyday staple rather than just a thick, creamy indulgence, we set out to educate consumers on its authenticity and health benefits—while subtly challenging the claims of other so-called “healthy” yoghurts.





We also explored refreshing the brand with a charming, distinctive look to help it stand out and found a playful way to showcase just how deliciously thick it really is.



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