top of page

FAGE Total Greek Yoghurt

 

To reposition the product as an everyday staple rather than just a thick, creamy indulgence, we set out to educate consumers on its authenticity and health benefits—while subtly challenging the claims of other so-called “healthy” yoghurts.

SUGAR VIS.jpg
T YOG POT VIS.jpg
T HAND VIS.jpg
STRAWBERRY VIS.jpg
T CLOCK VIS.jpg

We also explored refreshing the brand with a charming, distinctive look to help it stand out and found a playful way to showcase just how deliciously thick it really is.

5015978_2009_Cone_Ad.jpg
5015978_Strawberry_Ad.jpg
Screenshot 2020-11-23 at 12.19.53.png
bottom of page