JOHN COOK CREATIVE
Stamp Out Spiking KEEP AN EYE OUT
Inspired by festival culture, this bright, empowering campaign was built around the familiar phrase ‘KEEP AN EYE ON YOUR DRINK', simple words that can make a real difference to someone's life.
This message hit home with our specially designed ‘eye' StopTopps drink-covers, allowing people to literally ‘keep an eye on their drink’. Fun, desirable designs made protection feel natural… a first thought, not an afterthought.
Not only do they deter potential spiking, but they also prevent spillage. Which at festival prices could save you a small fortune.
SUN, SEA AND… SPIKED. We worked with TravelAware to remind people to ‘KEEP AN EYE ON YOUR HOLIDAY DRINKS’. The social posts highlighted potential dangers and the fact that vigilance and collective care are the key to staying safe on holiday.
Stamp Out Spiking IF ONLY
To raise awareness of the unseen crime of spiking, we partnered with Stamp Out Spiking to create a simple yet visually powerful national campaign. We aimed to cut through the distractions of a night out and encourage people to stay vigilant, ensuring a great night didn’t turn into a nightmare.
The campaign was discussed in Parliament and played a role in the introduction of new legislation that recognises spiking as a specific criminal offence.
